How To Improve Your WordPress Site

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Optimizing a Website Can be Tough

Whether you’re just starting development on your WordPress site or you are like us and constantly trying to improve the readability, traffic, and search ranking of your site, developing and designing your site can prove to be difficult sometimes. Sometimes you just need a second look at what you’re doing in order to improve upon your design and get closer to your ideal WordPress website.

Here are 5 Pro Tips on how to Improve your Site:

1. Take Advantage of Keywords

For any website, but especially for a WordPress blog, it is very important to constantly optimize your webpages according to the related keywords. Relevant keywords help your website rank higher in search engines like Google. To figure out what keywords are relevant you can utilize some tools, like WordStream, as well as you think about how you would search for similar websites through Google. Add relevant keywords in the title of the blog because search engines filter the result through the title of the web pages.

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2. Compress and Optimize Your Images

Always be aware of the size of the images you upload to your website! The larger the file, the slower it is to load the webpage it is embedded onto. Luckily, there are a few different tools you can use to optimize your images and make them smaller, all without sacrificing the quality.

Remember to resize your images so the dimensions are correct. If your site only uses images that are 1200px by 630px, there’s no point in uploading an image that’s 12000px by 6300px. When optimizing images through PhotoShop or similar programs, remember to “Export For Web” to achieve best results.

Bonus tip: Title your images specifically in order to have the pages perform better! Instead of “title1” try “Company-Name-Homepage-Subject”!

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3. Organize Your WordPress Plugins!

As we constantly design and improve our sites, sometimes our library of plugins gets a bit cluttered. This can slow down your website and potentially expose it to security vulnerabilities. A happy website is an optimized one, so be sure to periodically clear out unused plugins or themes in your WordPress database.

Go to the WordPress dashboard and deactivate as well as delete any themes or plugins that you’re no longer using!

Bonus tip: If you are no longer using or linking to a lot of archived media files, you can delete those too in order to boost your WordPress website’s speed!

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4. Use a Mobile Friendly Theme

In an era where nearly everybody has a smartphone, there is no reason your website shouldn’t be mobile-friendly. Search engines like Google give preference to websites that are mobile friendly. At the very least, take advantage of the mobile responsive themes available for WordPress and use that until you can afford to have a custom theme developed by a WordPress designer or support team to best suit your website.

5. Install Google Analytics

Google Analytics is one of the most effective ways to improve your website’s performance with new visitors. Google Analytics provides valuable information like what pages your visitors go to, how long they stay there, when they leave the site, and what works at getting them to make purchases. 

After implementing Google Analytics to your WordPress site, you can begin to develop a better picture of what content and products appeals to your audience, and it enables you to focus more on producing what works for them.

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